Intro to Schema Markup and Rich Snippets

The Key to Standing Out

It doesn’t matter what type of site you’re running, everyone wants to be noticed on the web. That’s why people create websites in the first place, right? To get discovered and be the next big thing that everyone is talking about! Schema markup and rich snippets can be the key that makes your site stand out in a google search. The reality is that there are thousands and thousands of websites that don’t stand out. Even the best site with the best content could get swept under the rug. This is why schema markup is so important. Before I dive into that, let’s back up a bit and talk about search engine optimization…  Read More

Branding Your Emails in Woocommerce

Creating Comfort

Have you ever made an online purchase and upon receiving your confirmation email suddenly you feel uneasy about your order?  Maybe the style of email didn’t match that of the company, or the logo was the same, but the fonts and formatting just weren’t in sync? It’s a little unnerving, right? Instead of feeling enthusiastic about your order, suddenly you find yourself hoping this company is actually legit.
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Local Development and Site Migration with Flywheel Local

Building your site locally before publishing online is a great way to ensure that what you’re presenting to the world is a polished and finished product.  There are a lot of really great tools available that allow for the configuration of a local server on your machine.

I use MAMP primarily, but if you are a beginner, I suggest Flywheel.  If you haven’t had any experience with configuring a local server before, it can be overwhelming to get over the initial learning curve and have a fully operational server.  For beginners that just want to build your site without really digging into server configuration, I think Flywheel is a great option. It’s specifically built to work with WordPress, so the amount of work you need to do is limited.

Installing Flywheel is easy!  Simply visit their site: https://local.getflywheel.com/ and download for whatever OS you’re using. They will request some information from you prior to downloading the app,  input that, and your download should begin.
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Best Practices for Image Sizes and Optimization in WordPress

Uploading Images in WordPress
Properly preparing your images prior to uploading them to your site can make all the difference between having a site that is sharp and professional, or one that is tacky and amateur.  Just throwing an image on your site without any forethought on size or quality can cause all different kinds of problems, including increased load times and layout issues. It is so important that your images are not only high quality, but also the proper resolution. Today we’ll be covering the process of finding FREE, beautiful images online, learning how to size photos within a photo editor, and compressing photos for the web. We will also cover the process of uploading photos and optimizing your thumbnails.  Let’s get started!
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Google AdSense

What is Google AdSense?

Google AdSense is one of the simplest ways to make money through your site. It is a cost-per-click advertising system that creates an avenue for publishers (being anyone who wants to advertise on your site) to insert a small amount of HTML into your site. This HTML will output ads that are targeted and relevant to the content of your site. Once you have completed the steps below, Google Adsense will search your site to see what all your content is about. They will then search their inventory of ads and output those that most relate to your site’s content.
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