Home Forums Virtue Theme Adwords conversion tracking

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Posted in: Virtue Theme  
  • January 16, 2018 at 2:09 pm #175311

    Hi there,

    I’m currently trying to setup adword conversion tracking.

    It’s asking me to

    To set up conversion tracking, you must have the global site tag and an event snippet on your website
    Global site tag
    The global site tag adds visitors to your basic remarketing lists and sets new cookies on your domain, which will store information about the ad click that brought a user to your website. You must install this tag on every page of your website.
    Copy the tag below and paste it in between the <head></head> tags of every page of your website. You only need to install the global site tag once per account, even if you are tracking multiple actions.

    <!– Global site tag (gtag.js) – Google AdWords: 850824128 –>
    <script async src=”
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag(‘js’, new Date());

    gtag(‘config’, ‘AW-850824128’);


    It also says to add this

    The event snippet works with the global site tag to track actions that should be counted as conversions. Install this snippet on pages you’d like to track.
    Page load
    Add the event to the page a customer reaches after completing a conversion
    Add the event to a button on your website, such as a “Buy now” button
    Copy the snippet below and paste it in between the <head></head> tags of the page(s) you’d like to track, right after the global site tag

    <!– Event snippet for purchase1 conversion page –>
    gtag(‘event’, ‘conversion’, {
    ‘send_to’: ‘AW-850824128/xbmCCIfBt3sQwJfalQM’,
    ‘transaction_id’: ”


    How can i implement this?


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